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Half way evaluation

on November 22, 2019

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Statement of intent

Statement of intent How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? I intend to make a music video which includes performance and narrative, featuring the artist as the main character. The narrative in based around the artist and her now ex-boyfriend. The song itself is lyrical to the boy’s perspective since he is begging for her back. My artist however is the one who is reciting the lyrics so it is seen as a repetitive thing that she already knows what he is going to say to her. I make this quite clear through using acting throughout the video; in the chorus the boy is present in the video and is pictured as wanting her back, whereas in the verses she is alone and independent, portrayed to be fed up of him and not need him. The music video will fit into the genre of pop as it will match the typical conventions of a pop music video. These conventions reflect mise en scene, where I wi...

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Half way evaluation

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