Statement of intent

Statement of intent

How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief?

I intend to make a music video which includes performance and narrative, featuring the artist as the main character. The narrative in based around the artist and her now ex-boyfriend. The song itself is lyrical to the boy’s perspective since he is begging for her back. My artist however is the one who is reciting the lyrics so it is seen as a repetitive thing that she already knows what he is going to say to her. I make this quite clear through using acting throughout the video; in the chorus the boy is present in the video and is pictured as wanting her back, whereas in the verses she is alone and independent, portrayed to be fed up of him and not need him. The music video will fit into the genre of pop as it will match the typical conventions of a pop music video. These conventions reflect mise en scene, where I will be consistently including bright/good lighting, nice settings, makeup and costume. These will match existing pop music videos such as; Dua Lipa, new rules (good lighting), Ariana Grande, thank u next (costume), Little Mix, power (makeup) and Maroon 5, sugar (setting). The use of all of these combined make up the illusion of a pop music video, they all need to be included to present the artist in an important light. My target audience is between 16-25 year olds, which I feel my music video attracts since my choice of song is upbeat and fun. The video itself will be very bright with quick, fast shots, ensuring my audience is engaged at all times and not getting bored of long, slow shots. I also feel as though the ‘story’ told throughout my video, alongside the lyrics, can be very relatable to this age group, which would initially attract them as they wouldn’t necessarily edge towards something which wasn’t sympathetic to them. I can also attract the audience through my editing, cutting each shot on the beats of the song and creating smooth transitions between shot instead of all my shots being jumbled and not flowing nicely.

My website design will be quite minimal but effective. It will be easy for the target audience to use, making sure it’s easy to navigate. My content page will allow the user to split across into different pages making everything separate from one another, it will be split into pages of; home, about, merchandise, music and tour dates. The user will also be able to search for all these things through a ‘search’ bar along the top of each page. My website will reflect my song ‘flowers’, therefore I will incorporate some sort of minimalist theme to attract the audience and make sure they know they are on the right website when looking for it. Other features included on the website will be direct links to social medias and exciting things which will be coming up to do with my artist, to enable the audience to look forward to things involving my artist. It will reflect Sony music as I will use conventions from their existing artist’s websites to make sure mine mirrors their image. For example, Chris Brown and Calvin Harris’ websites heavily promote their new albums/songs through a theme which relates to this. The websites advertise tours and merch, which mine will do, promoting financial gain for the artist and Sony company.

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production?

Branding is essential in media industries because it creates a profitable identity which is key for success. It creates an image for the artist which the audience then base of off. Perception of an artist is so important, allowing them to stay competitive within the industry, making the artist more recognisable. In my music video I will make a title near the beginning which will include the main logo as well as colours which will tie in with the website. On my website I will have multiple pictures which relate to my music video, for example shots which were took of the artist in main locations of the music video. I will also have silent videos on my page (like post Malone) to engage the audience and give them something to look at/watch. Social media will be a huge influence on the target audience and the Sony company because of association. Regular posts of teasers for the music video and professional photoshoots will boost the excitement of the release, as well as the audience getting to know the artist through Q&A’s and life updates.